At Whitfords, we use efficacious botanical ingredients that are gentle on sensitive skin. We prioritise sustainable ingredients that are organic, a waste by-product of other clean companies (such as strawberry seed oil), obtained via fermentation processes or are lab-grown (like micro-algae).
Triple Algae: Algae and micro-algae are a sustainable resource that’s not just revolutionising the production of biofuel and generation of energy but also have wonderful benefits for our skin! Microalgae addresses damaged skin and prevent further damage. Brown and red algae are rich in vitamins & minerals and soften, soothe and replenish lipids within our skin as well as prevent loss of moisture.
Bakuchiol: A powerful, plant-based, natural alternative to Retinol (Vitamin A). No burning, no stinging, no irritation and suitable for day use. Brilliant at helping with the appearance and depth of fine lines and wrinkles.
Liquorice Root: Antioxidant-rich and skin-soothing, to brighten an uneven skin tone. The extract we use has all the benefits for the skin without the characteristic aroma.
Zero Waste Strawberry Oil: The seeds from the fruit juice industry that would otherwise go to waste are collected, cold-pressed and the result is this light, fruity, aromatic oil full of antioxidants and essential fatty acids (Omega 6 & 9).
Salicylic acid from the bark of the White Willow tree: fermented with Lactobacillus Bulgaricus, this is a workhorse of an ingredient. A strong antioxidant that also has a soothing and antimicrobial effect on the skin, keeping breakouts at bay and also helping diminish the appearance of fine lines and wrinkles.
Full Ingredient List (INCI)
Laminaria Digitata (Seaweed) Extract, Fragaria Ananassa (Strawberry) Seed Oil, Squalane (from Olives), Helianthus Annuus (Sunflower) Seed Oil, Glycyrrhiza Glabra (Liquorice) Root Extract, Prunus Armeniaca (Apricot) Kernel Oil, Lactobacillus Bulgaricus/S. Alba (White Willow) Bark, Chlamydomonas Reinhardtii (Green Micro Algae) Extract, Tocopherol (Vitamin E), Limonium Vulgare (Crispus Sea Lavender) Flower/Leaf/Stem Extract, Chondrus Crispus (Irish Moss) Extract, Bakuchiol
Gently massage a small amount onto face and neck on clean skin until fully absorbed or after any water-based creams/serums, morning and evening.
Formula & Manufacturing Process
A minimalist formulation with no water use. The manufacturing process takes place without the use of heat. No added fragrance or essential oils, just the gentle scent of the botanical ingredients in the formula. Self-preserving.
Our Ethical Promise
- No petroleum-derived ingredients, for sustainability reasons
- No harsh preservatives, synthetic fragrances or essential oils, making it ideal for sensitive skin. We let the subtle, naturally occurring scent of the botanicals in the formula take centre stage.