Red Algae Cleanser & Makeup Remover

Star Ingredients

At Whitfords, we use efficacious renewable ingredients that are gentle on sensitive skin. We prioritise ingredients that are organic, upcycled – such as strawberry seed oil and papaya enzymes – obtained via fermentation processes or are lab-grown (like micro-algae).

Astaxanthin: A remarkable antioxidant derived from Haematococcus pluvialis, a green algae that has a unique ability to adapt to its surroundings. When exposed to certain conditions, the algae transform and create Astaxanthin, taking on a beautiful red hue. Known for its potent antioxidant properties, Astaxanthin is ten times more active than beta-carotene. This exceptional strength translates to your skin, helping to neutralize harmful free radicals and providing extra protection against the effects of UV radiation and environmental pollutants.

Pineapple Enzymes: These natural enzymes work to break down proteins that cause surface build-up on the skin. This gentle process of disintegrating excess surface cells results in non-abrasive exfoliation, leaving the complexion looking bright, refreshed, and with an improved skin texture.

 

No harsh preservatives, synthetic fragrances or essential oils, making it ideal for sensitive skin. We let the subtle, naturally occurring scent of the botanicals in the formula take centre stage.

Instructions

Shake before use. Apply a small amount to clean, dry hands. Rub onto your face and massage for a minute to break down makeup, sunscreen, or impurities. Add a splash of warm water to transform the oil into a milky emulsion. Massage again, allowing the transformation to lift and wash away dirt and grime. Rinse off thoroughly with plenty of warm water. For a double cleanse, follow with a water-based cleanser – ours is in the pipeline! Suitable for daily use.

Formula & Manufacturing Process

The manufacturing process of this waterless formula involves minimal heat use. This method ensures that the active ingredients, such as Astaxanthin and Pineapple Enzymes, retain their full effectiveness.

Renewable Bio-Based Ingredients

Our products harness the power of nature through innovative and effective ingredients derived from plants, algae, and beneficial microorganisms.

100% Plastic-Free Skincare

Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.

Vegan Friendly & Cruelty-Free

All our botanical ingredients are vegan-friendly and cruelty-free.

100% Petroleum-free Skincare

Petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines.

Palm Policy

We use either alternatives to palm-oil or Roundtable on Sustainable Palm Oil (RSPO) certified derivatives that have not been farmed through deforestation. At present, all our products are palm-free, with the exception of our Fruit AHAs Exfoliating Mask and our Centella Elasticity Daily Cleanser which contain a very small percentage of a RSPO certified palm derivative.
Read more on where we stand on palm oil.

Organic

Whenever possible or available, we prioritise organic ingredients.

One new tree with every order

As a way to give back and help reduce the amount of carbon out there, we have partnered with Ecologi. For every order we receive, we plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!

Transparent

We pledge to always tell it like it is. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition.

Whitfords Studio

Our London studio was designed and built in-house and all our products are made there: we don’t use external manufacturers. It even has a green roof to catch all rain water! The electricity used is 100% certified renewable and UK generated, adding to the goal of conserving resources whenever possible.