Star Ingredients
At Whitfords, we use efficacious botanical ingredients that are gentle on sensitive skin. We prioritise sustainable ingredients that are organic, a waste by-product of other clean companies (such as strawberry seed oil), obtained via fermentation processes or are lab-grown (like micro-algae).

Bakuchiol: a powerful, plant-based, natural alternative to Retinol (Vitamin A). No burning, no stinging, no irritation and suitable for day use. It helps reduce the appearance and depth of fine lines and wrinkles. This is the potent extract with research-backed efficacy data, not to be confused with Babchi Seed Oil.

Papaya Enzymes: sustainably manufactured from the unused residual fruit pulp and macerated with Lactobacillus lactis, it has soothing and regenerative properties.
Full Ingredient list (INCI):
Squalane (From Olives), Glycerin, Hydrogenated Ethylhexyl Olivate (From Olives), Aqua (Water), Moringa Oleifera (Moringa) Seed Oil, Euterpe Oleracea (Acai) Fruit Oil, Sambucus Nigra (Elderberry) Fruit Extract, Lactobacillus/ Papaya Fruit Ferment Extract, Adansonia Digitata (Baobab) Seed Oil, Bakuchiol, Citrus Limon (Lemon) Fruit Extract, Hydrogenated Olive Oil Unsaponifiables, Carica Papaya (Papaya) Seed Oil, Tocopherol (Vitamin E), Quillaja Saponaria (Soapbark) Bark Extract, Saponaria Officinalis (Soapwort) Leaf/ Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract
Instructions
Dry/Very Dry: Massage until fully absorbed onto clean, dry skin or alternatively, after our Hemp & Algae Face Cream or any other water-based cream or serum. Morning and evening, or as needed.
Normal Skin: Massage a small amount onto clean, dry skin as an intensive night treatment. Alternatively, apply a generous amount, massage the skin, leave for 10-15 minutes and then rinse-off. The product will turn into a milk that will easily wash-off.
Since this product has very little water content, it should be applied after water-based serums and creams and before any facial oils.
Formula & Manufacturing Process
This product is a real triumph in sustainability! We’ve created a rich, restorative gel serum using food-grade plant extracts instead of petroleum-derived gelling agents, lanolin or palm derivatives. Instead, we use sustainably-grown Quillaja tree and wild harvested Soapwort extract.
A minimalist, self-preserving formulation with negligible water use and no use of heat.
Our Ethical Promise
- No petroleum-derived ingredients, for sustainability reasons
- No harsh preservatives, synthetic fragrances or essential oils, making it ideal for sensitive skin. We let the subtle, naturally occurring scent of the botanicals in the formula take centre stage.
Excellent like all their products. Feel it’s really healing my sun-damaged skin.
Wonderful, feels lovely to put on my skin! I just have to be a bit careful as I sometimes put too close the corner of my eyes where it has caused a little red area/discomfort. But this serum makes my skin feel so soft and hydrated! Have been using for about a month and I think it’s also calming my irritable skin down. Will soon need to order some more!
I discovered this serum at Blomma Beauty at Coal Drops Yard in Kings Cross and tried a sample first from the shop as the texture was a bit different than my usual serum. It absorbs quickly, brightens immediately and leaves my face and neck smooth and hydrated with such a little bit. I love that it is a thicker serum as found some oil serums make me feel too slick. I also love the ethos of the brand and the minimal packaging, everything is useful and recyclable. I use the loofah packaging to exfoliate my body before a shower and when it wears out, I can compost it. Nothing goes in the bin, amazing! Well Done Whitfords!!
I am on my second pot of this lovely serum, I use it every day under the Whitfords face cream as a base for my make up, I absolutely love it! Thank you!