Star Ingredients
At Whitfords, we use efficacious renewable ingredients that are gentle on sensitive skin. We prioritise ingredients that are organic, upcycled – such as strawberry seed oil and papaya enzymes – obtained via fermentation processes or are lab-grown (like micro-algae).
Bakuchiol: a powerful, plant-based, natural alternative to Retinol (Vitamin A). No burning, no stinging, no irritation and suitable for day use. It helps reduce the appearance and depth of fine lines and wrinkles. This is the potent extract with research-backed efficacy data, not to be confused with Babchi Seed Oil.
Papaya Enzymes: sustainably manufactured from the unused residual fruit pulp and macerated with Lactobacillus lactis, it has soothing and regenerative properties.
No harsh preservatives, synthetic fragrances or essential oils, making it ideal for sensitive skin. We let the subtle, naturally occurring scent of the botanicals in the formula take centre stage.
Instructions
Dry/Very Dry: Massage until fully absorbed onto clean, dry skin or alternatively, after our Hemp & Algae Face Cream or any other water-based cream or serum. Morning and evening, or as needed.
Normal Skin: Massage a small amount onto clean, dry skin as an intensive night treatment. Alternatively, apply a generous amount, massage the skin, leave for 10-15 minutes and then rinse-off. The product will turn into a milk that will easily wash-off.
Since this product has very little water content, it should be applied after water-based serums and creams and before any facial oils.
Formula & Manufacturing Process
This product is a real triumph in sustainability! We’ve created a rich, restorative gel serum using food-grade plant extracts instead of petroleum-derived gelling agents, lanolin or palm derivatives. Instead, we use sustainably-grown Quillaja tree and wild harvested Soapwort extract.
A minimalist, self-preserving formulation with negligible water use and no use of heat.






OMG, I wish I’d found this years ago, it’s just about the nicest experience my skin’s ever had! Rich, lush, delicious smelling and perfect at bedtime. My face feels smoother and tighter since using, especially coupled with the moisturiser. I can’t recommend enough
A game changer! It’s great to see a brand that actually practices what it preaches about the environment!
Loving this gel serum! It’s lightweight, absorbs fast (you need a tiny amount!) and my skin looks brighter already. Plus, it’s vegan and cruelty-free, which is a must for me
I’ve tried many bakuchiol products and this is by far the best.I used too much the first day and thought it wasn’t for me but you just need to start with a very small amount and see how your skin absorbs it
The serum is refreshing and super hydrating, and I love the fact that they use upcycled ingredients. People have commented on my “new glow”!