Fruits & Seeds Eye Cream

Star Ingredients

At Whitfords, we use efficacious botanical ingredients that are gentle on sensitive skin. We prioritise sustainable ingredients that are organic, a waste by-product of other clean companies (such as strawberry seed oil), obtained via fermentation processes or are lab-grown (like micro-algae).

Ectoin®Natural: protects the skin from allergens, air pollution, dryness and UV light and helps minimise the appearance of wrinkles.

Natural Caffeine from green tea: It has a shrinking effect on the diameter of blood vessels which can improve the appearance of puffiness and dark circles.

Hyaluronic Acid: obtained by a bacteria-based biofermentation process, it helps the skin retain and maintain elasticity, tone and moisture due to its ability to bind water.

Orange Blossom: contains unique peptides for heightened skin barrier reinforcement.

Gotu Kola Extract: also known as Centella Asiatica, has been used in traditional Asian medicine for thousands of years. It increases the level of antioxidants in newly formed tissue and we use it to help restore elasticity and skin firmness.

Full Ingredient List (INCI)

Aqua (Water), Sclerocarya Birrea (Marula) Seed Oil, Squalane (from Olives), Simmondsia Chinensis (Jojoba) Seed Oil (Organic), Glycerin, Lactobacillus, Mauritia Flexuosa (Buriti) Fruit Oil, Lactobacillus Ferment, Glyceryl Stearate Citrate, Arachidyl Alcohol, Galactoarabinan (from Larch), Helianthus Annuus (Sunflower) Seed Oil, Theobroma Grandiflorum (Cupuacu) Seed Butter, Virola Surinamensis (Ucuuba) Seed Butter, Ectoin, Lactobacillus/Wasabia Japonica (Wasabi) Root Ferment Extract, Sambucus Nigra (Elderberry) Fruit Extract, Punica Granatum (Pomegranate) Extract, Citrus Aurantium Dulcis (Orange) Flower Extract, Sodium Levulinate, Lactobacillus/Cocoa Fruit Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Extract, Sodium Hyaluronate, Centella Asiatica (Gotu Kola) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Behenyl Alcohol, Tocopherol (Vitamin E), Vanilla Planifolia (Vanilla) Fruit Extract, Arachidyl Glucoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Anisate, Xanthan Gum, Silica, Sclerotium Gum, Gluconolactone, Lecithin, Pullulan, Arginine, Populus Tremuloides (Aspen) Bark Extract.

Instructions

Using your fingertips, massage a small amount of cream onto the skin around and under the eye, morning and evening after cleansing.

Formula & Manufacturing Process

A sophisticated formulation that makes the most of the latest advances in cosmetic ingredients to deliver results. The result is an elegant cream with superb skin sensorial and a matt finish.

No added fragrance or essential oils. Find out where we stand on scent in skincare

Our Ethical Promise

• No petroleum-derived ingredients, for sustainability reasons
• No harsh preservatives, synthetic fragrances or essential oils, making it ideal for sensitive skin. We let the subtle, naturally occurring scent of the botanicals in the formula take centre stage.

Botanical Ingredients

We choose the best botanical ingredients and prioritise those that are either waste by-products of other clean companies, obtained via fermentation processes or lab-grown like micro-algae.

100% Plastic-Free Skincare

Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.

Vegan Friendly & Cruelty-Free

All our botanical ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.

100% Petroleum-free Skincare

Petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines.

Palm-Free

We use either alternatives to palm-oil or Roundtable on Sustainable Palm Oil (RSPO) certified derivatives that have not been farmed through deforestation. At present, all our products are palm-free, with the exception of our Fruit AHAs Exfoliating Mask which contains a very small percentage of a RSPO certified palm derivative.
Read more on where we stand on palm oil.

Organic

Whenever possible or available, we prioritise organic ingredients.

One new tree with every order

As a way to give back and help reduce the amount of carbon out there, we have partnered with Ecologi. For every order we receive, we plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!

Transparent

We pledge to always tell it like it is. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition.

Whitfords Studio

Our London studio was designed and built in-house and all our products are made there: we don’t use external manufacturers. It even has a green roof to catch all rain water! The electricity used is 100% certified renewable and UK generated, adding to the goal of conserving resources whenever possible.