Fruit AHAs Exfoliating Mask, 5-Minute Treatment
£28.00
Shed the dullness!
Treat your skin with this gentle fruit AHAs exfoliating mask. It removes impurities and surface dead cells for a brighter look and super-smooth feel. It also doubles as a conditioning mask, powered by nourishing Watermelon, Buriti and Jojoba oils.
Your skin won’t feel tight and depleted but replenished and reinvigorated.
We use pure biodegradable castor oil beads to achieve a gentle polish without causing irritation. Suitable for all skin types.
100% Plastic-free | Vegan | RSPO | Cruelty-Free
45 grams
In stock (can be backordered)
Key Ingredients
White Willow Bark Extract: as the pores in our skin collect dirt and debris they become irritated; exfoliation clears away this unwanted pollution and dead cells. The bark of the beautiful White Willow (Salix Alba) tree provides us with a natural source of salicylic acid, known to encourage anti-microbial activity, cell renewal and antioxidant protection without the associated irritation that synthetic salicylic acid can cause.
Natural Alpha Hydroxy Acids (AHAs): from Bilberry, Sugar Cane, Orange, Lemon, and Sugar Maple extracts help minimise the appearance of wrinkles.
Instructions
Apply with dry fingers onto dry face and massage gently for a minute with your hands. Leave for four minutes then rinse thoroughly and pat dry gently with a clean towel. Do not introduce water in the jar and keep it tightly closed to avoid compromising the product’s self-preserving ability. Do not use beyond the the BBE date (Best Before end of).
Please note: this product contains a very small percentage of RSPO-Certified palm oil. Read where we stand on palm oil.
Formula & Manufacturing Process
A minimalist, self-preserving formulation with negligible water use. We use an oil-thickener and emulsifier based on sugar chemistry to create a rich and stable gel without the use of petroleum-derived gelling agents or surfactants. The manufacturing process takes place with minimum use of heat.
Olive squalane is an emollient - it softens the skin - derived from olive oil. It is similar to squalene, which occurs naturally in the sebum produced by the sebaceous glands in our skin. It is very light, it has great spreading properties and it's quickly absorbed by the skin leaving no oily residue.
Caprylic/Capric Triglyceride. It's an emollient, making the skin feel smooth. It is very light, non-greasy and it absorbs fast. It can be derived from coconut oil and glycerin.
Aqua (Water). It's a liquid at standard temperature and pressure with the chemical formula H2O: one molecule of water has two hydrogen atoms covalently bonded to a single oxygen atom.
Rosmarinus Officinalis Leaf Extract. This extract comes from the dried leaves of the familiar rosemary plant (Rosmarinus officinalis L.), from which a dark brown, viscous liquid is obtained using a process called supercritical carbon dioxide extraction. The presence of phenolic diterpenes (mainly carnosic acid and carnosol) have been recognised to have potent antioxidant properties which retard the oxidation of fatty and essential oils, as well as carotenoids. This inherent attribute helps prolong the oxidative shelf-life of our finished products. The aromatic plant, with its strong, distinctive smell, has long been used in folk medicine as it also has some antimicrobial and anti-inflammatory properties.
Botanical Ingredients
When considering sustainable skincare, an often overlooked aspect is the provenance and impact of the ingredients themselves.
We choose botanical ingredients and prioritise those that are either waste by-products of other clean companies, obtained via fermentation processes or lab-grown like micro-algae.
100% Plastic-Free Skincare
Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.
Vegan Friendly & Cruelty-Free
All our botanical ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.
100% Petroleum-free Skincare
Petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines.
Palm-Free
We use either alternatives to palm-oil or Roundtable on Sustainable Palm Oil (RSPO) certified derivatives that have not been farmed through deforestation. At present, all our products are palm-free, with the exception of our Fruit AHAs Exfoliating Mask which contains a very small percentage of a RSPO certified palm derivative.
Read more on where we stand on palm oil.
Organic
Whenever possible or available, we prioritise organic ingredients.
One Product, One Tree
As a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!
Transparent
We pledge to always tell it like it is. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition.
Whitfords Studio
Our London studio was designed and built in-house and all our products are made there: we don’t use external manufacturers. It’s an FSC-certified timber-frame unit complete with green roof to catch all rain water. The electricity used is 100% certified renewable and UK generated, adding to the goal of conserving resources whenever possible.
13 reviews for Fruit AHAs Exfoliating Mask, 5-Minute Treatment
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Body
Face
Rowley (verified owner) –
Love it! Leaves my skin feeling smooth and natural with no dryness afterwards. On top of that, these products are at the forefront of sustainability/transparency and you even get a full ingredients list, brilliant!
Alice Searle –
This exfoliating mask really does leave your skin feeling fresh and replenished. And knowing all ingredients are from sustainable sources and containers are plastic free makes the whole experience even better!
Jana Papajova –
Leaves my skin smooth and bright and while it exfoliates, it nourishes it at the same time. It does what it says on the tin (no pun intended). Love it!
Silvia Szabova (verified owner) –
Makes my skin smooth and natural feel. Love this mask
Celia Johnson (verified owner) –
It left my skin feeling really smooth and soft as I hadn’t exfoliated for months so really felt the difference. And wonderful that the beads are biodegradable, well done Whitfords all round!
Ruth –
I’m in my mid 40s and I started using this exfoliator once a week as part of my skin care routine. It makes my skin feel so smooth! It’s really helped my make up sit nicely when I wear it (not so often during lockdown…)
James –
I’ve noticed improvement in the texture and general appearance of my skin.
Lauren –
Exfoliators usually cause me irritation because of my sensitive skin but this one is very gentle. My skin looks healthier and feels a lot smoother
Ian (verified owner) –
Another welcome xmas present
Celina –
My skin is definitely brighter, more nourished
Matt –
I don’t use any fragranced products and this one is just perfect. Two products in one really because it exfoliates but doesn’t strip the skin of moisture or leave it feeling tight
Jay –
I have combination skin and I haven’t had a single breakout in the 2 months I’ve been using this product together with the Hemp & Algae cream
Samantha –
I absolutely adore this product! I usually apply it all over my face and neck just before getting in the shower. I massage my skin for a few minutes and leave it to do its magic. I then rinse it and my skin feels like baby skin afterwards. You do have to be careful not to introduce any water in the jar!