Commitment to sustainability
Sustainable skincare should be the norm, not the exception. At Whitfords, we care about our planet’s ecosystems and people’s livelihoods. The provenance of the products we consume and the ingredients and materials used to make them is not a minor detail to us.
Our choices and the ones of previous generations have taken us to a point where urgent and radical changes must be made to the way we live, to the way we consume and to the way we connect (or not) to our environment.
Hopefully you will see below that we do more than pay lip service to this sadly rather worn expression:
100% Plastic-free packaging
Our packaging is 100% plastic-free. This is in fact a lot harder than it sounds as it poses all sort of challenges – especially for a small company – from sourcing alternatives in the right quantities to achieving the right viscosity for our products. And whilst many companies may claim to be plastic-free, dig a little and you see evidence to the contrary (e.g. a small lid, an insert, a label, a pump, a dropper). All our packaging is made in the UK, except for one jar (we are working on changing this) and our boxes are FSC-certified from responsibly managed forests.
One product, One Tree
Sustainability is a moving target and we are by no means perfect. By living and consuming we leave a footprint. So, as a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!
Hand in hand with our pledge not to use plastics comes our decision to only use petroleum-free ingredients. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines. Petroleum-derived ingredients are not bad for your skin but petroleum is not renewable, therefore not sustainable.
Our London studio was designed and built in-house and all our products are made there: we don’t use external manufacturers. It’s an FSC-certified timber-frame unit complete with green roof to catch all rain water. The electricity used is 100% certified renewable and UK generated, adding to the goal of conserving resources whenever possible.