Commitment to sustainability
Sustainable skincare should be the norm, not the exception. At Whitfords, we care about our planet’s ecosystems and people’s livelihoods. The provenance of the products we consume and the ingredients and materials used to make them is not a minor detail to us.
Our choices and the ones of previous generations have taken us to a point where urgent and radical changes must be made to the way we live, to the way we consume and to the way we connect (or not) to our environment.
Our London studio was designed and built in-house and all our products are made there: we don’t use external manufacturers. It’s an FSC-certified timber-frame unit complete with green roof to catch all rain water. The electricity used is 100% certified renewable, adding to the goal of conserving resources whenever possible.
Hopefully you will see below that we do more than pay lip service to this sadly rather worn expression:
100% Plastic-Free Skincare
Our products are 100% plastic-free. Our aluminium containers are reusable and endlessly recyclable and all our ingredients are Certified Zero Plastic Inside by the Plastic Soup Foundation, meaning no liquid plastics!
Innovative
Our FibrePod packaging is made by us from loofah fibres. It turns into a body or kitchen scrub and challenges conventions by showing that it’s possible to think outside the box when it comes to sustainable packaging.
Gentle on Sensitive Skin
We prioritise sustainable plant-based ingredients with research-backed efficacy that are gentle on sensitive skin. This includes upcycled and algae-derived ingredients and even those obtained by modern bacterial fermentation technology. No harsh preservatives or synthetic fragrance across the range.
100% Petroleum-Free Skincare
Unfortunately, petroleum-derived skincare ingredients are everywhere! But petroleum is not renewable, therefore not sustainable. Thousands of wonderful plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines.
Vegan-Friendly & Cruelty Free
All our ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.
One new tree with every order
As a way to give back and help reduce the amount of carbon out there, we have partnered with Ecologi. For every order we get, we plant one tree with them.
Transparent
We pledge to always tell it like it is. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition.
Gender-neutral Skincare
Our products have been formulated to be highly effective in humans, regardless of gender. You can decide how much, how little or how often, depending on your own specific needs.