Commitment to sustainability

Sustainable skincare should be the norm, not the exception. At Whitfords, we care about our planet’s ecosystems and people’s livelihoods. The provenance of the products we consume and the ingredients and materials used to make them is not a minor detail to us. 

Our choices and the ones of previous generations have taken us to a point where urgent and radical changes must be made to the way we live, to the way we consume and to the way we connect (or not) to our environment.

Hopefully you will see below that we do more than pay lip service to this sadly rather worn expression:

100% Plastic-free Skincare

Our packaging is 100% plastic-free. Many companies may claim to be plastic-free but you then see evidence to the contrary (e.g. a small lid, an insert, a label, a pump, a dropper). 

All our products are also certified as ‘Zero Plastic Inside‘, by the Plastic Soup Foundation, which means we don’t use any plastic ingredients across our entire range.

Our boxes are made of FSC-certified cardboard from responsibly managed forests and no plastic lamination.

One product, One Tree

Sustainability is a moving target and we are by no means perfect. By living and consuming we leave a footprint. So, as a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!

Petroleum-free ingredients

Hand in hand with our pledge not to use plastics comes our decision to only use petroleum-free ingredients. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines. Petroleum-derived ingredients are not bad for your skin but petroleum is not renewable, therefore not sustainable.

Whitfords Studio

Our London studio was designed and built in-house and all our products are made there: we don’t use external manufacturers. It’s an FSC-certified timber-frame unit complete with green roof to catch all rain water. The electricity used is 100% certified renewable, adding to the goal of conserving resources whenever possible.