Whitfords was born from my work as an environmental artist, driven by a deep commitment to raising awareness about the impact of our daily activities on our planet—including something as simple as moisturising our skin. The goal wasn’t just to create skincare, but to challenge mindsets and inspire change, showing how everyday choices—what we use, the ingredients we trust, and the packaging we discard—shape the world around us.
For five years, Whitfords became known for its 100% plastic- and petroleum-free, vegan formulations—using ingredients derived from plants, algae, and beneficial bacteria, selected for their effectiveness and for their role in reducing reliance on fossil-fuel-derived inputs.
Our commitment to reducing waste led us to develop packaging solutions including our award-winning FibrePods made from vegetable loofah fibres. In 2022, I was honoured to be named among the top 25 figures shaping the future of natural beauty by the UK’s leading natural products trade magazine—an acknowledgement of Whitfords’ dedication to transparency and responsible beauty. I’m deeply grateful for the recognitions we received and the loyal customer base we built along the way.
Whitfords closed in 2024 and is no longer in production. This website remains online as an archive and resource.
Paula Ortega
Founder