Paula Ortega, Founder & Formulator

The packaging and beauty industries are a massive contributor to the huge problem of plastic pollution.

A very small percentage of the single-use plastics that are produced get recycled and it’s estimated that more than 8 million tonnes of plastic end up in the sea every year affecting marine life, turning over time into microplastics and ultimately ending up being consumed by us.

Whitfords is a force that tackles this issue head on and we’re here to amplify this message and show customers that alternatives are available and ready to be used – if only companies are willing to make the switch!

We are an independent, family-run skincare brand driven by efficacy and sustainability. We manufacture in-house and our botanical products are truly, 100% plastic-free. All ingredients are very carefully scrutinised and chosen, taking into consideration their provenance, research-backed efficacy and impact upon our planet.

Our products are also gender-neutral, vegan-friendly and certified cruelty-free so you don’t have to compromise on your values when it comes to your skin.

About Paula

Paula Ortega is an Anglo-Argentinean environmental artist and designer-maker.

Her multidisciplinary background (IT, music, design) has given Paula a unique perspective and she thrives on navigating the multiple bridges, overlaps and differences between these disciplines in order to capitalise on the many transferable skills she has gained over the years.

In 2015 she developed her own bioplastic and created a series of wearable sculptures to raise the issue of the finite amount of petroleum, and therefore plastic, as an urgent reminder that time is running out to tackle the continually ignored causes of climate change. Her work has been exhibited internationally.

In 2017 Paula decided to bring the sustainability issue to a different and potentially wider audience. She studied cosmetic formulation and has created Whitfords, a plastic- and petroleum-free, vegan, botanical skincare brand.

Whitfords is the result of Paula’s passion to create a business model that is also an honest model for her daughters: to live and make a living in a more sustainable manner.