When considering sustainable skincare, an often overlooked aspect is the provenance and impact of the ingredients themselves.

We choose botanical ingredients and prioritise those that are either waste by-products of other clean companies, obtained via fermentation processes or lab-grown like micro-algae.

All our ingredients are vegan-friendly. We believe that beauty products should be cruelty free and we are proud to be Leaping Bunny approved.


A global programme by Cruelty Free International, Leaping Bunny requires cruelty free standards over and above legal requirements.

It is hard to take every single ingredient and put it under the magnifying glass, but we have tried to do just that and it is our ongoing commitment to regularly review our formulas.

Below is a description of each ingredient used at Whitfords, its provenance in nature, extraction methods and benefits for the skin. This is a work in progress and some ingredients have more information than others at present:

Vanilla Planifolia (Vanilla) Fruit Extract

Vanilla Planifolia (Vanilla) Fruit Extract

Vanilla Planifolia (Vanilla) Fruit Extract. Wondering what that subtle scent is in our Hemp & Algae Cream and our Fruits & Seeds Eye Cream? We choose not to add essential oils to our face products because they can trigger allergic reactions or skin irritation. For these products we use instead a combination of gently macerated vanilla pods in sunflower oil and rosemary extract. ⁠

Vanilla bean pods are infused directly into Organic Sunflower Oil (Helianthus Annuus Seed Oil), with added Tocopherol, a natural antioxidant which is used to aid shelf life. The result is a nourishing oil with a mild sweet and delicious scent.

Posted in U-V

Tocopherol (Vitamin E)

Tocopherol (Vitamin E). In skincare, it protects both the product and the skin and hair against oxidation. We use one of the purest forms of cosmetic Vitamin E possible, with a minimum of a 70% mixture of Alpha, Beta, Gamma and Delta tocopherols in Sunflower Seed Oil. Palm-free.

Posted in S-T