When considering sustainable skincare, an often overlooked aspect is the provenance and impact of the ingredients themselves.

We choose botanical ingredients and prioritise those that are either waste by-products of other clean companies (upcycled), obtained via modern bacterial fermentation processes or algae-derived.

All our ingredients are vegan-friendly. We believe that beauty products should be cruelty free and we are proud to be Leaping Bunny approved.

A global programme by Cruelty Free International, Leaping Bunny requires cruelty free standards over and above legal requirements.

It is hard to take every single ingredient and put it under the magnifying glass, but we have tried to do just that and it is our ongoing commitment to regularly review our formulas.

Below is a description of each ingredient used at Whitfords, its provenance in nature, extraction methods and benefits for the skin. This is a work in progress and some ingredients have more information than others at present: