​Cleansing Reimagined: Introducing our Red Algae Cleanser & Makeup Remover

Estimated reading time: 4 minutes

Podcast version

If you’ve already fallen in love with our Triple Algae Glow Restoring Oil and Hemp & Algae Face Cream, we’ve got something rather special in store for you: our new Red Algae Cleanser & Makeup Remover. This is a product born from our passion for sustainable skincare, nourishment, and the ocean’s hidden gems.

​An Everyday Indulgence

We wanted to create a gentle, non-stripping formula that would be perfect for daily use for those with normal to dry skin, without the risk of over-cleansing. Whether it’s waterproof makeup or daily grime, this cleanser makes removal a breeze and our cold, waterless manufacturing process ensures that each ingredient retains its natural potency, reflecting our dedication to quality and environmental responsibility.


​Why Red Algae?

Our enduring connection with algae has shown us the power of Haematococcus pluvialis. This intriguing green algae holds a secret: astaxanthin, a remarkable antioxidant that’s at the core of our new product. But what makes this green algae turn red? It’s not magic but an adaptive survival mechanism.

It turns red only under specific conditions as it accumulates astaxanthin to protect itself and this vibrant red hue has led to its colloquial name,”Red Algae.”

Recognized as one of the most potent antioxidants found in nature, astaxanthin offers 10 times higher activity than ß-carotene. This translates into undeniable benefits for your skin:


  • Neutralizing harmful free radicals

  • Providing extra support against UV radiation (you still need to wear suncream!)

  • Enhancing skin elasticity

  • Helping maintain an even skin tone

  • A daily pampering your skin will thank you for.

​The Power of Pineapple Enzymes

Pineapples are more than just a delicious fruit. Within this botanical treasure lies one of the world’s most effective enzymes, Bromelain. Known as a proteolytic enzyme, Bromelain has unique qualities that assist in breaking down proteins causing surface build-up on the skin. This gentle process of disintegrating excess surface cells leads to efficient and non-abrasive exfoliation, leaving the complexion looking bright and refreshed with an improved skin texture.

The Science of Gentle Cleansing

Makeup removal and skin cleansing is a delicate dance, where balance, effectiveness, and nourishment must come together. The carefully selected blend of oils in this product, including cold-pressed, organic safflower and plum oil, is designed to leverage the principle “like dissolves like”. The fatty acids in these oils effortlessly dissolve the oily components of makeup, ensuring a thorough and gentle cleansing process.

The inclusion of oils doesn’t merely aid in makeup removal; it also offers nourishment. These botanical wonders soften the skin, maintain natural hydration, and provide essential nutrients that enhance skin’s natural elasticity and suppleness.

As an intriguing side note, the luxurious and gentle aroma of the plum oil might remind some of almond or marzipan, thanks to the natural compound benzaldehyde. It’s a delightful surprise that adds a hint of sensory pleasure to your skincare ritual.

​Calming Care for Sensitive Skin

Sensitive skin deserves gentle, thoughtful attention, and our Red Algae Cleanser & Makeup Remover is crafted with this in mind. Two key ingredients lead the way in providing soothing care: Bisabolol and Vitamin E.

Bisabolol is renowned for its calming properties. This botanical ingredient is known to alleviate redness and irritation, allowing the skin to feel comfortable and relaxed. Its mild nature makes it a perfect match for sensitive skin, providing just the right touch of soothing care.

Vitamin E is more than just a vitamin, it’s a powerful antioxidant that protects the skin from environmental stressors. For sensitive skin, this means a gentle shield against elements that might cause irritation or imbalance.

​True to Our Plastic-Free Ethos

We’re staying true to our plastic-free ethos with our aluminium bottles. Simple, sustainable dispensing is at your fingertips—literally.

Just place your clean, dry hand firmly on the top of the aluminium bottle and turn it upside down. Apply the product that’s left on your palm to your face and repeat this 2-3 times, until there is enough product on your face. Then massage onto face for a minute, breaking down makeup, sunscreen and impurities. Add a splash of warm water to form a milky emulsion, massaging again to lift off dirt and grime. Finally rinse thoroughly with warm water and pat-dry.

​Join the Whitfords Journey

With each product, we strive to make a difference, and the Red Algae Cleanser & Makeup Remover is no exception.

Ready to explore the wonders of Red Algae and other natural treasures?

Experience a cleansing ritual that connects you with nature and nourishes your skin every day.

Try the new Red Algae Cleanser & Makeup Remover today!

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