We are different
100% plastic-free botanical skincare, driven by efficacy and sustainability.
100% Plastic-Free
Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.
Vegan Friendly & Cruelty-Free
All our ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.
100% Petroleum-free
Hand in hand with our pledge not to use plastics comes our decision not to use petroleum-based ingredients, not because they are bad for your skin but because petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines.
One Product, One Tree
Sustainability is a moving target and we are by no means perfect. By living and consuming we leave a footprint. So, as a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!
Transparency
We make highly-informed decisions, take responsibility for them and communicate them clearly and with complete transparency. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition. We pledge to always tell it like it is.
Gender-neutral
Our products have been formulated to be highly effective in humans, regardless of gender. You can decide how much, how little or how often, depending on your own specific needs.
Small batches
We manufacture in-house, on-demand and in small batches in our South-East London studio. This means you will always get products that are as fresh as they can be and we avoid unnecessary waste.