We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability

We are a family business manufacturing plastic-free sustainable skincare in-house, on-demand and in small batches in our South East London studio. This means you will always get products that are as fresh as they can be, avoiding unnecessary waste.

Metal Recycles Forever

100% Plastic-Free Skincare

Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.

Vegan Friendly & Cruelty-Free

All our botanical ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.

We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

100% Petroleum-free Skincare

Petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines. 

One Product, One Tree

As a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!

Transparent

We pledge to always tell it like it is. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition.

Gender-neutral Skincare

Our products have been formulated to be highly effective in humans, regardless of gender. You can decide how much, how little or how often, depending on your own specific needs. 

As seen in...

As seen in...

From our Instagram feed:

Whitfords has just been approved by Metal Packaging Europe to carry the mark
Whitfords has just been approved by Metal Packaging Europe to carry the mark "Metal recycles forever", designed to inform and help customers better understand the key role they have to play in keeping metal in the material loop by recycling their empty packaging.⁠ ⁠ Our aluminium jars ensure a closed material-to-material loop because metal recycles forever without loss of quality so please do make sure you repurpose and recycle your Whitfords jars!
One year on... .. and what a year! We could have never anticipated that two weeks after launching Whitfords we’d hear the first news coming from Wuhan.⁠ ⁠ As a new micro business in an ultra-competitive market, nothing could have prepared us for that and it meant we had to work much harder and come up with new ideas on how to bring sales and stay afloat. It has been incredibly challenging and we’re still very small, but we’re still very much here!⁠ ⁠ We’re full of plans for when the world goes back to a new normal; we hope it will be a kinder, more caring and responsible one, towards both people and to our environment.⁠ ⁠ The following code is only valid for the next 24 hs and gives you an exclusive 20% discount to treat yourself or a loved one at a very special price: Thefirst⁠ ⁠ Thank you for following our journey!
One year on... .. and what a year! We could have never anticipated that two weeks after launching Whitfords we’d hear the first news coming from Wuhan.⁠ ⁠ As a new micro business in an ultra-competitive market, nothing could have prepared us for that and it meant we had to work much harder and come up with new ideas on how to bring sales and stay afloat. It has been incredibly challenging and we’re still very small, but we’re still very much here!⁠ ⁠ We’re full of plans for when the world goes back to a new normal; we hope it will be a kinder, more caring and responsible one, towards both people and to our environment.⁠ ⁠ The following code is only valid for the next 24 hs and gives you an exclusive 20% discount to treat yourself or a loved one at a very special price: Thefirst⁠ ⁠ Thank you for following our journey!
Did you know our entire range is 100% free of any known plastic ingredients? Wait a second, plastic ingredients?! Yes, we’re not just talking about plastic packaging or plastic microbeads (you might know plastic microbeads have been banned in the UK since 2018 and will be banned in the EU). ⁠ ⁠ We’re referring to ingredients that are synthetic, non-biodegradable polymeric plastics and are present in lots of skincare and makeup products. For example, polymethyl methacrylate, Nylon-6, polyethylene terephthalate, etc. ⁠ The thing is, they won’t necessarily be in a visible or solid form that you can easily spot. ⁠ ⁠ That’s why at Whitfords we don't include any of these ingredients and we are now also certified as 'Zero Plastic Inside', by the Plastic Soup Foundation, an independent environmental organisation based in Amsterdam, on a mission to prevent plastic from ending up in the environment. ⁠ ⁠
Did you know our entire range is 100% free of any known plastic ingredients? Wait a second, plastic ingredients?! Yes, we’re not just talking about plastic packaging or plastic microbeads (you might know plastic microbeads have been banned in the UK since 2018 and will be banned in the EU). ⁠ ⁠ We’re referring to ingredients that are synthetic, non-biodegradable polymeric plastics and are present in lots of skincare and makeup products. For example, polymethyl methacrylate, Nylon-6, polyethylene terephthalate, etc. ⁠ The thing is, they won’t necessarily be in a visible or solid form that you can easily spot. ⁠ ⁠ That’s why at Whitfords we don't include any of these ingredients and we are now also certified as 'Zero Plastic Inside', by the Plastic Soup Foundation, an independent environmental organisation based in Amsterdam, on a mission to prevent plastic from ending up in the environment. ⁠ ⁠
Our brand also received the Gold Award in the Eco & Green Category at the Free From Gift Awards!⁠ 🎉⁠ ⁠ The judges said:
Our brand also received the Gold Award in the Eco & Green Category at the Free From Gift Awards!⁠ 🎉⁠ ⁠ The judges said: "In looking for a brand entrant deserving of the Eco & Green gift award, we were keen to look beyond those many brands avoiding petroleum and plastic towards those getting involved in additional initiatives or going the extra mile to be environmental in original ways. We found that with Whitfords, in particular!"⁠ ⁠ Thank you @freefromskincareawards. As we always say, sustainability is a moving target so rest assured we won’t be resting on our laurels!⁠
Our Christmas Gift Set (Body) won two Silver awards at the Free From Gift Awards earlier this week in the Vegan and Bath & Body Care Categories.⁠ ⁠ The Judges said:
Our Christmas Gift Set (Body) won two Silver awards at the Free From Gift Awards earlier this week in the Vegan and Bath & Body Care Categories.⁠ ⁠ The Judges said: "Beautiful wooden box, in contrasting wood colours … the smell is just exquisite … Slides open to reveal two quite unusual products which I enjoyed trying … Products nestled in wood shavings added to natural and recyclable and eco / plastic-free appeal … thought seems to have gone into this in order to be green … love the muted colours on packaging too … Unusual and very appealing”⁠ ⁠ Thank you @freefromskincareawards!⁠ ⁠
Our Christmas Gift Sets are here!⁠ ⁠ You can now give the gift of 100% plastic-free, luxurious skincare in a handmade wooden box that is made to be repurposed, reused and last far beyond Christmas. We used beautiful wood offcuts including British natives like ash, sycamore and oak so no new timber was machined to create these boxes.⁠ ⁠ Choose either one of the ready-made sets with our favourite product combinations or pick any two items from our range and the beautiful, handmade box is free! We gift-wrap every box and you can include a message with your festive wishes - the next best thing to seeing them in person.⁠ ⁠ Limited run so hurry before they're gone!
Our Christmas Gift Sets are here!⁠ ⁠ You can now give the gift of 100% plastic-free, luxurious skincare in a handmade wooden box that is made to be repurposed, reused and last far beyond Christmas. We used beautiful wood offcuts including British natives like ash, sycamore and oak so no new timber was machined to create these boxes.⁠ ⁠ Choose either one of the ready-made sets with our favourite product combinations or pick any two items from our range and the beautiful, handmade box is free! We gift-wrap every box and you can include a message with your festive wishes - the next best thing to seeing them in person.⁠ ⁠ Limited run so hurry before they're gone!