We are different

We're really excited to be launching Whitfords' blog today and for the first post we're diving head first into a topic that is very close to our hearts and underpins everything we do (or not do!) at Whitfords: plastic waste. ⁠ ⁠ Did you know that under the new post-Brexit rules, the UK can continue to ship plastic waste to developing countries? We look at the problems and we also look at possible solutions and very exciting projects and initiatives.⁠ ⁠ Click on the link in our bio to read the full post.⁠ ⁠ Let us know in the comments below if you'd like us to cover any particular topics!

We've updated our website with beautiful images and lots of information on all our wonderful botanical ingredients. ⁠ ⁠ Can you guess the ingredient from this close-up photo? 🤔⁠ It's innovative, sustainable and it provides hydration and anti-inflammation benefits.⁠ ⁠ Click on the link in our bio to find out!

Whitfords has just been approved by Metal Packaging Europe to carry the mark "Metal recycles forever", designed to inform and help customers better understand the key role they have to play in keeping metal in the material loop by recycling their empty packaging.⁠ ⁠ Our aluminium jars ensure a closed material-to-material loop because metal recycles forever without loss of quality so please do make sure you repurpose and recycle your Whitfords jars!

One year on... .. and what a year! We could have never anticipated that two weeks after launching Whitfords we’d hear the first news coming from Wuhan.⁠ ⁠ As a new micro business in an ultra-competitive market, nothing could have prepared us for that and it meant we had to work much harder and come up with new ideas on how to bring sales and stay afloat. It has been incredibly challenging and we’re still very small, but we’re still very much here!⁠ ⁠ We’re full of plans for when the world goes back to a new normal; we hope it will be a kinder, more caring and responsible one, towards both people and to our environment.⁠ ⁠ The following code is only valid for the next 24 hs and gives you an exclusive 20% discount to treat yourself or a loved one at a very special price: Thefirst⁠ ⁠ Thank you for following our journey!

Did you know our entire range is 100% free of any known plastic ingredients? Wait a second, plastic ingredients?! Yes, we’re not just talking about plastic packaging or plastic microbeads (you might know plastic microbeads have been banned in the UK since 2018 and will be banned in the EU). ⁠ ⁠ We’re referring to ingredients that are synthetic, non-biodegradable polymeric plastics and are present in lots of skincare and makeup products. For example, polymethyl methacrylate, Nylon-6, polyethylene terephthalate, etc. ⁠ The thing is, they won’t necessarily be in a visible or solid form that you can easily spot. ⁠ ⁠ That’s why at Whitfords we don't include any of these ingredients and we are now also certified as 'Zero Plastic Inside', by the Plastic Soup Foundation, an independent environmental organisation based in Amsterdam, on a mission to prevent plastic from ending up in the environment. ⁠ ⁠

Our brand also received the Gold Award in the Eco & Green Category at the Free From Gift Awards!⁠ 🎉⁠ ⁠ The judges said: "In looking for a brand entrant deserving of the Eco & Green gift award, we were keen to look beyond those many brands avoiding petroleum and plastic towards those getting involved in additional initiatives or going the extra mile to be environmental in original ways. We found that with Whitfords, in particular!"⁠ ⁠ Thank you @freefromskincareawards. As we always say, sustainability is a moving target so rest assured we won’t be resting on our laurels!⁠