We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

We are a family business manufacturing plastic-free sustainable skincare in-house, on-demand and in small batches in our South East London studio. This means you will always get products that are as fresh as they can be, avoiding unnecessary waste.

We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

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This is a simple one. Also a very necessary one. Skincare products containing water – e.g. creams, toners, serums, etc. - must have what is called a “preservative system” in place. Usually this means there is one or more substances in the formula that stop the growth of bacteria and fungi, protecting the integrity of the product during its shelf-life, therefore protecting customers.⁠
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On the other hand and generally speaking, skincare products that do not contain water or with a negligible water content, do not need preservatives. For example, oil blends, butters, etc.⁠
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This is a general rule though and cases must be individually assessed by the formulator and the safety assessor which is the person that in the EU makes sure each product is safe before it can be brought to market.⁠
⁠
There are plenty of preservatives a formulator can choose to use and the final system will depend on many factors like the type of product, compatibility with other ingredients in the formula, the product’s PH, the type of packaging, etc.⁠
⁠
Some preservatives are milder on the skin than others. Some are petroleum-based. Other are not. Some offer a very long shelf-life but the cost of this might be the risk of irritation on the skin. It’s ultimately down to the brand's ethos which ones to use. ⁠
⁠
At Whitfords, we don’t use petroleum-derived preservatives for sustainability reasons and instead, we choose to work with weak salts and acids. Some people might call these “natural preservation systems”. ⁠
⁠
Working with these milder preservatives requires extra help so we often pair them with ingredients that have a dual purpose - sometimes called
This is a simple one. Also a very necessary one. Skincare products containing water – e.g. creams, toners, serums, etc. - must have what is called a “preservative system” in place. Usually this means there is one or more substances in the formula that stop the growth of bacteria and fungi, protecting the integrity of the product during its shelf-life, therefore protecting customers.⁠ ⁠ On the other hand and generally speaking, skincare products that do not contain water or with a negligible water content, do not need preservatives. For example, oil blends, butters, etc.⁠ ⁠ This is a general rule though and cases must be individually assessed by the formulator and the safety assessor which is the person that in the EU makes sure each product is safe before it can be brought to market.⁠ ⁠ There are plenty of preservatives a formulator can choose to use and the final system will depend on many factors like the type of product, compatibility with other ingredients in the formula, the product’s PH, the type of packaging, etc.⁠ ⁠ Some preservatives are milder on the skin than others. Some are petroleum-based. Other are not. Some offer a very long shelf-life but the cost of this might be the risk of irritation on the skin. It’s ultimately down to the brand's ethos which ones to use. ⁠ ⁠ At Whitfords, we don’t use petroleum-derived preservatives for sustainability reasons and instead, we choose to work with weak salts and acids. Some people might call these “natural preservation systems”. ⁠ ⁠ Working with these milder preservatives requires extra help so we often pair them with ingredients that have a dual purpose - sometimes called "boosters". For example, a certain ingredient can have moisturising properties and at the same time help preserve the final product. Examples of these can include wasabi extract, elderberry extract, white willow bark extract and even some (good!) bacteria.⁠ ⁠ [..] (post continues in comments. See below) ⤵️