We are different

Did you know our entire range is 100% free of any known plastic ingredients? Wait a second, plastic ingredients?! Yes, we’re not just talking about plastic packaging or plastic microbeads (you might know plastic microbeads have been banned in the UK since 2018 and will be banned in the EU). ⁠ ⁠ We’re referring to ingredients that are synthetic, non-biodegradable polymeric plastics and are present in lots of skincare and makeup products. For example, polymethyl methacrylate, Nylon-6, polyethylene terephthalate, etc. ⁠ The thing is, they won’t necessarily be in a visible or solid form that you can easily spot. ⁠ ⁠ That’s why at Whitfords we don't include any of these ingredients and we are now also certified as 'Zero Plastic Inside', by the Plastic Soup Foundation, an independent environmental organisation based in Amsterdam, on a mission to prevent plastic from ending up in the environment. ⁠ ⁠

Our brand also received the Gold Award in the Eco & Green Category at the Free From Gift Awards!⁠ 🎉⁠ ⁠ The judges said: "In looking for a brand entrant deserving of the Eco & Green gift award, we were keen to look beyond those many brands avoiding petroleum and plastic towards those getting involved in additional initiatives or going the extra mile to be environmental in original ways. We found that with Whitfords, in particular!"⁠ ⁠ Thank you @freefromskincareawards. As we always say, sustainability is a moving target so rest assured we won’t be resting on our laurels!⁠

Our Christmas Gift Set (Body) won two Silver awards at the Free From Gift Awards earlier this week in the Vegan and Bath & Body Care Categories.⁠ ⁠ The Judges said: "Beautiful wooden box, in contrasting wood colours … the smell is just exquisite … Slides open to reveal two quite unusual products which I enjoyed trying … Products nestled in wood shavings added to natural and recyclable and eco / plastic-free appeal … thought seems to have gone into this in order to be green … love the muted colours on packaging too … Unusual and very appealing”⁠ ⁠ Thank you @freefromskincareawards!⁠ ⁠

Our Christmas Gift Sets are here!⁠ ⁠ You can now give the gift of 100% plastic-free, luxurious skincare in a handmade wooden box that is made to be repurposed, reused and last far beyond Christmas. We used beautiful wood offcuts including British natives like ash, sycamore and oak so no new timber was machined to create these boxes.⁠ ⁠ Choose either one of the ready-made sets with our favourite product combinations or pick any two items from our range and the beautiful, handmade box is free! We gift-wrap every box and you can include a message with your festive wishes - the next best thing to seeing them in person.⁠ ⁠ Limited run so hurry before they're gone!

Ingredient Focus: Rosemary Extract. This extract comes from the dried leaves of the familiar rosemary plant (Rosmarinus officinalis L.), from which a dark brown, viscous liquid is obtained using a process called supercritical carbon dioxide extraction.⁠ ⁠ It has potent antioxidant properties which retard the oxidation of fatty and essential oils. This inherent attribute helps prolong the oxidative shelf-life of our finished products.⁠ ⁠ The aromatic plant, with its strong, distinctive smell, has long been used in folk medicine as it also has antimicrobial and anti-inflammatory properties.