We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

100% Plastic-Free

Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.

Vegan Friendly & Cruelty-Free

All our ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.

We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

100% Petroleum-free

Petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines. 

One Product, One Tree

Sustainability is a moving target and we are by no means perfect. By living and consuming we leave a footprint. So, as a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!

Transparency

We make highly-informed decisions, take responsibility for them and communicate them clearly and with complete transparency. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition. We pledge to always tell it like it is.

Gender-neutral

Our products have been formulated to be highly effective in humans, regardless of gender. You can decide how much, how little or how often, depending on your own specific needs. 

Small batches

We manufacture in-house, on-demand and in small batches in our South-East London studio. This means you will always get products that are as fresh as they can be and we avoid unnecessary waste.

As seen in...

From our Instagram feed:

Very excited to be shipping the first batch of our new, ultra-rich Arnica & Cupuacu Body Moisturiser!⁠ ⁠ It provides super-hydrating & long-lasting protection for very dry skin. It's perfect for hands, legs, feet, elbows and any rough areas to revive and replenish, creating a protective waterproof layer without leaving a greasy feel.⁠ ⁠ Cupuacu butter is a fantastic plant-based alternative to lanolin due to its ability to absorb water, acting as a skin hydrator and plumper, absorbing fast and helping retain moisture. Arnica extract helps soothe, condition and calm. ⁠ ⁠ All our products are truly, 100% plastic-free, vegan and certified cruelty-free.⁠ ⁠ Follow the link in our bio to order yours today!
Very excited to be shipping the first batch of our new, ultra-rich Arnica & Cupuacu Body Moisturiser!⁠ ⁠ It provides super-hydrating & long-lasting protection for very dry skin. It's perfect for hands, legs, feet, elbows and any rough areas to revive and replenish, creating a protective waterproof layer without leaving a greasy feel.⁠ ⁠ Cupuacu butter is a fantastic plant-based alternative to lanolin due to its ability to absorb water, acting as a skin hydrator and plumper, absorbing fast and helping retain moisture. Arnica extract helps soothe, condition and calm. ⁠ ⁠ All our products are truly, 100% plastic-free, vegan and certified cruelty-free.⁠ ⁠ Follow the link in our bio to order yours today!
Happy #PlasticFreeJuly! This month we celebrate being a truly, 100% plastic-free brand by giving away our entire range, including our new Arnica & Cupuacu Body Moisturiser, to one lucky winner - that’s almost £200 worth of products!⁠ ⁠ How to enter:⁠ 1) Follow us 2) Like this post⁠ 3) Tag at least 3 friends in the comments below (use 1 comment per friend!)⁠ ⁠ T&Cs:⁠ Unlimited entries. x1 winner will be selected at random on 15/7/2020, announced here and contacted within 48hs. This is a UK-only giveaway. 18+ only. Not exchangeable for cash. Instagram is not a sponsor nor does it endorse, administer or have any association with this giveaway.⁠ ⁠ Good luck!
Happy #PlasticFreeJuly! This month we celebrate being a truly, 100% plastic-free brand by giving away our entire range, including our new Arnica & Cupuacu Body Moisturiser, to one lucky winner - that’s almost £200 worth of products!⁠ ⁠ How to enter:⁠ 1) Follow us 2) Like this post⁠ 3) Tag at least 3 friends in the comments below (use 1 comment per friend!)⁠ ⁠ T&Cs:⁠ Unlimited entries. x1 winner will be selected at random on 15/7/2020, announced here and contacted within 48hs. This is a UK-only giveaway. 18+ only. Not exchangeable for cash. Instagram is not a sponsor nor does it endorse, administer or have any association with this giveaway.⁠ ⁠ Good luck!
Ingredient focus. Galactoarabinan is a naturally occurring polysaccharide polymer from the larch tree - a conifer in the genus Larix - sustainably harvested in North America, minimising the impact on the environment and preserving the tree population. ⁠ ⁠ It is extracted using water as a solvent, leaving no residual solvents in the finished product. Independent clinical testing has shown that it aids moisture retention, promotes exfoliation on skin without irritation and can improve the appearance of superficial fine lines in skin.⁠ ⁠ You can find it in our Hemp & Algae Face Cream, our Fruits & Seeds Eye Cream and soon in our Arnica & Cupuacu Body Moisturiser.⁠
Ingredient focus. Galactoarabinan is a naturally occurring polysaccharide polymer from the larch tree - a conifer in the genus Larix - sustainably harvested in North America, minimising the impact on the environment and preserving the tree population. ⁠ ⁠ It is extracted using water as a solvent, leaving no residual solvents in the finished product. Independent clinical testing has shown that it aids moisture retention, promotes exfoliation on skin without irritation and can improve the appearance of superficial fine lines in skin.⁠ ⁠ You can find it in our Hemp & Algae Face Cream, our Fruits & Seeds Eye Cream and soon in our Arnica & Cupuacu Body Moisturiser.⁠
We are thrilled to announce that two of our products have been shortlisted this year for the Free From Skincare Awards! 🎉 Our Fruits & Seeds Eye Cream and our Papaya & Bakuchiol Gel Serum.⁠ ⁠ These awards celebrate the best in ‘free from’ skincare products. There are many ingredients which people need or want to avoid, either due to health issues, skin allergies, ethical concerns, environmental issues, religious sensibilities, personal preference, or other reasons. ⁠ ⁠ And, as you know, there are ingredients that at Whitfords we choose not to include in our products for sustainability reasons or because they can be harsh on sensitive skin so we feel this is the perfect recognition to our formulating efforts. ⁠ ⁠ Thank you very much @freefromskincareawards!
We are thrilled to announce that two of our products have been shortlisted this year for the Free From Skincare Awards! 🎉 Our Fruits & Seeds Eye Cream and our Papaya & Bakuchiol Gel Serum.⁠ ⁠ These awards celebrate the best in ‘free from’ skincare products. There are many ingredients which people need or want to avoid, either due to health issues, skin allergies, ethical concerns, environmental issues, religious sensibilities, personal preference, or other reasons. ⁠ ⁠ And, as you know, there are ingredients that at Whitfords we choose not to include in our products for sustainability reasons or because they can be harsh on sensitive skin so we feel this is the perfect recognition to our formulating efforts. ⁠ ⁠ Thank you very much @freefromskincareawards!
Wondering what that subtle scent is in our Hemp & Algae Cream and our Fruits & Seeds Eye Cream? It's a combination of gently macerated vanilla pods in sunflower oil and rosemary extract. ⁠ ⁠ As you know, we choose not to add essential oils to our face products because they can trigger allergic reactions or skin irritation.⁠ ⁠ Follow the link in our bio to find out more about our ingredient choices.
Wondering what that subtle scent is in our Hemp & Algae Cream and our Fruits & Seeds Eye Cream? It's a combination of gently macerated vanilla pods in sunflower oil and rosemary extract. ⁠ ⁠ As you know, we choose not to add essential oils to our face products because they can trigger allergic reactions or skin irritation.⁠ ⁠ Follow the link in our bio to find out more about our ingredient choices.
Our new ultra-rich Arnica & Cupuaçu Body Moisturiser, was partially funded by our recent crowdfunding campaign to help our new businesses stay afloat during lockdown and at the same time help Women’s Aid.⁠ ⁠ It will be ready very soon and provides super-hydration and long-lasting protection for very dry skin - ⁠we all need it after so much soap and alcohol-based sanitising gel! ⁠ ⁠ Follow the link in our bio to pre-order yours today with a 20% OFF discount! (valid until 30/06/2020)
Our new ultra-rich Arnica & Cupuaçu Body Moisturiser, was partially funded by our recent crowdfunding campaign to help our new businesses stay afloat during lockdown and at the same time help Women’s Aid.⁠ ⁠ It will be ready very soon and provides super-hydration and long-lasting protection for very dry skin - ⁠we all need it after so much soap and alcohol-based sanitising gel! ⁠ ⁠ Follow the link in our bio to pre-order yours today with a 20% OFF discount! (valid until 30/06/2020)