We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability

We are a family business manufacturing plastic-free sustainable skincare in-house, on-demand and in small batches in our South East London studio. This means you will always get products that are as fresh as they can be, avoiding unnecessary waste.

We use innovative plant-based ingredients, including upcycled, algae-derived and those obtained by modern bacterial fermentation technology so you don’t have to compromise on your values when it comes to your skin.

We are a family business manufacturing plastic-free sustainable skincare in-house, on-demand and in small batches in our South East London studio. This means you will always get products that are as fresh as they can be, avoiding unnecessary waste.
Metal Recycles Forever

100% Plastic-Free Skincare

Our products are 100% plastic-free. Our aluminium containers are reusable and endlessly recyclable and all our ingredients are Certified Zero Plastic Inside by the Plastic Soup Foundation.

Innovative

Our FibrePod packaging turns into a body or kitchen scrub and challenge conventions by showing that it’s possible to think outside the box when it comes to sustainable packaging.

Gentle on Sensitive Skin

We prioritise sustainable plant-based ingredients with research-backed efficacy that are gentle on sensitive skin, including upcycled, algae-derived and those obtained by modern bacterial fermentation technology. No harsh preservatives or synthetic fragrance across the range.

100% Petroleum-Free Skincare

Petroleum is not renewable, therefore not sustainable. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines.

Vegan-Friendly & Cruelty Free

All our ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.

One Product – One Tree

As a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we plant one tree with them.

Transparent

We pledge to always tell it like it is. No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition.

Gender-neutral Skincare

Our products have been formulated to be highly effective in humans, regardless of gender. You can decide how much, how little or how often, depending on your own specific needs.

As seen in...

As seen in...

Our customers say...

I received this as an unexpected but thrilling present. Using it is like putting the purest silk on your face… All in all, a joy to use! 

Hemp & Algae Face Cream | P France

Love it! Leaves my skin feeling smooth and natural with no dryness afterwards. On top of that, these products are at the forefront of sustainability / transparency and you even get a full ingredients list, brilliant!

Fruit AHAs Exfoliating Mask | Rowley S.

I’m normally hard to please and I only give a short go to a cream to show its magic. Hemp & Algae convinced me firstly through its ‘…free’ ingredients, and secondly, when my skin started to feel and look healthier, well-rested, in one word …radiant.

Hemp & Algae Face Cream | Cornelia I

I received this as an unexpected but thrilling present. Using it is like putting the purest silk on your face… All in all, a joy to use! – P France

Hemp & Algae Face Cream

Love it! Leaves my skin feeling smooth and natural with no dryness afterwards. On top of that, these products are at the forefront of sustainability/transparency and you even get a full ingredients list, brilliant!, Rowley S.

Fruit AHAs Exfoliating Mask

I’m normally hard to please and I only give a short go to a cream to show its magic. Hemp & Algae convinced me firstly through its ‘…free’ ingredients, and secondly, when my skin started to feel and look healthier, well-rested, in one word …radiant., Cornelia I

Hemp & Algae Face Cream

I received this as an unexpected but thrilling present. Using it is like putting the purest silk on your face… All in all, a joy to use!

Hemp & Algae Face Cream / P France

Love it! Leaves my skin feeling smooth and natural with no dryness afterwards. On top of that, these products are at the forefront of sustainability / transparency and you even get a full ingredients list, brilliant!

Fruit AHAs Exfoliating Mask / Rowley S.

I’m normally hard to please and I only give a short go to a cream to show its magic. Hemp & Algae convinced me firstly through its ‘…free’ ingredients, and secondly, when my skin started to feel and look healthier, well-rested, in one word …radiant.

Hemp & Algae Face Cream / Cornelia I

From our Instagram feed

🎉⁠ We're celebrating our 2nd Anniversary today! 🎉⁠ ⁠ It's been wonderful to finally be able to meet customers at shows this year and find out how much people care about what ingredients go into the products they use - and also what packaging the products go into! ⁠ ⁠ 🎁 To celebrate and thank you for following our journey, we're offering ►22% OFF◀︎ our entire range - Valid till midnight today and while stock lasts!⁠ ⁠ Use code 2TODAY or follow the link in our bio. 🌿
🎉⁠ We're celebrating our 2nd Anniversary today! 🎉⁠ ⁠ It's been wonderful to finally be able to meet customers at shows this year and find out how much people care about what ingredients go into the products they use - and also what packaging the products go into! ⁠ ⁠ 🎁 To celebrate and thank you for following our journey, we're offering ►22% OFF◀︎ our entire range - Valid till midnight today and while stock lasts!⁠ ⁠ Use code 2TODAY or follow the link in our bio. 🌿
AND THE WINNER IS... @diane.ellingham Congratulations Diane! We'll be in touch via DM to arrange the delivery of your prize. 🥳🌿 Today we're partnering with Snug @snug_bedding, an eco-friendly bedding company. They are offering a dozen lucky winners everything they need to get cosy and snug this winter as part of their 12 Days of Christmas Giveaway.⁠ ⁠ And today you can win one of our Award-Winning Body Gift Sets in a luxurious, handmade wooden box + A Just Right pillow pair and duvet from Snug's eco-friendly collection.⁠ ⁠ HERE'S HOW YOU CAN WIN:⁠ ⁠ 👉 Follow both of us @whitfordslondon + @snug_bedding ⁠ 👉Tag x3 friends on this post⁠ 👉Like this post⁠ ⁠ Enter unlimited times to increase your chances of winning 🎉⁠ ⁠ Good luck! 🌲✨⁠ ⁠ *The competition ends at 11:59 pm GMT on 13/12/21 and you can enter the rest of Snug's giveaways directly via @snug_bedding's account. Winners will be notified within 14 days via the means entered. UK residents only. 18+ to enter. No cash alternative. This competition is not affiliated with Instagram.
AND THE WINNER IS... @diane.ellingham Congratulations Diane! We'll be in touch via DM to arrange the delivery of your prize. 🥳🌿 Today we're partnering with Snug @snug_bedding, an eco-friendly bedding company. They are offering a dozen lucky winners everything they need to get cosy and snug this winter as part of their 12 Days of Christmas Giveaway.⁠ ⁠ And today you can win one of our Award-Winning Body Gift Sets in a luxurious, handmade wooden box + A Just Right pillow pair and duvet from Snug's eco-friendly collection.⁠ ⁠ HERE'S HOW YOU CAN WIN:⁠ ⁠ 👉 Follow both of us @whitfordslondon + @snug_bedding ⁠ 👉Tag x3 friends on this post⁠ 👉Like this post⁠ ⁠ Enter unlimited times to increase your chances of winning 🎉⁠ ⁠ Good luck! 🌲✨⁠ ⁠ *The competition ends at 11:59 pm GMT on 13/12/21 and you can enter the rest of Snug's giveaways directly via @snug_bedding's account. Winners will be notified within 14 days via the means entered. UK residents only. 18+ to enter. No cash alternative. This competition is not affiliated with Instagram.
Today is Small Business Saturday, a day to celebrate and support small, independent businesses across the UK.⁠ 💚 #SmallBizSatUK⁠ ⁠ And there are many ways in which you can show your support: ⁠ ⁠ → follow a small business' social accounts⁠ → like their posts and tag a friend⁠ → leave a positive review → prioritise buying what you need from small, local businesses⁠ ⁠ And if you're thinking of buying from us and supporting our small, independent business, here's ▶︎▶︎▶︎20% OFF◀︎◀︎◀︎ valid till midnight today. Follow the link in our bio and the discount will apply automatically. 🌿
Today is Small Business Saturday, a day to celebrate and support small, independent businesses across the UK.⁠ 💚 #SmallBizSatUK⁠ ⁠ And there are many ways in which you can show your support: ⁠ ⁠ → follow a small business' social accounts⁠ → like their posts and tag a friend⁠ → leave a positive review → prioritise buying what you need from small, local businesses⁠ ⁠ And if you're thinking of buying from us and supporting our small, independent business, here's ▶︎▶︎▶︎20% OFF◀︎◀︎◀︎ valid till midnight today. Follow the link in our bio and the discount will apply automatically. 🌿
Our current method of growing food can’t continue. ⁠ ⁠ Unsustainable and environmentally damaging, conventional modern agriculture has no place in a world where minimising the impacts of climate change is an urgent priority.⁠ ⁠ How our food is grown matters, both to the quality of the food itself and to the wider environment.⁠ ⁠ Small-scale regenerative farmers are showing that a different way is possible...⁠ ⁠ Follow the link in our bio to read our latest blog post.
Our current method of growing food can’t continue. ⁠ ⁠ Unsustainable and environmentally damaging, conventional modern agriculture has no place in a world where minimising the impacts of climate change is an urgent priority.⁠ ⁠ How our food is grown matters, both to the quality of the food itself and to the wider environment.⁠ ⁠ Small-scale regenerative farmers are showing that a different way is possible...⁠ ⁠ Follow the link in our bio to read our latest blog post.
If smooth, glowing-looking skin is what you're after, then you must try our award-winning Fruit AHAs Exfoliating Mask.🌿⁠ ⁠ Gently massage the gel into your skin to help those biodegradable castor oil beads get rid of dead cells and grime. ⁠ ⁠ Relax and leave it for 5 minutes for the salicylic acid and fruit AHAs to work their magic. Jojoba, Buriti & Watermelon oils will also soothe and bring nourishment and protection to your skin.⁠ ⁠ Finally rinse thoroughly - and watch the gel turn to a milk-like consistency in contact with water!⁠ ⁠ Your skin won’t feel tight and depleted but replenished and reinvigorated. 🥰⁠ ⁠ Shed the dullness! ⁠ ⁠ Follow the link in our bio to find out more and get yours.
If smooth, glowing-looking skin is what you're after, then you must try our award-winning Fruit AHAs Exfoliating Mask.🌿⁠ ⁠ Gently massage the gel into your skin to help those biodegradable castor oil beads get rid of dead cells and grime. ⁠ ⁠ Relax and leave it for 5 minutes for the salicylic acid and fruit AHAs to work their magic. Jojoba, Buriti & Watermelon oils will also soothe and bring nourishment and protection to your skin.⁠ ⁠ Finally rinse thoroughly - and watch the gel turn to a milk-like consistency in contact with water!⁠ ⁠ Your skin won’t feel tight and depleted but replenished and reinvigorated. 🥰⁠ ⁠ Shed the dullness! ⁠ ⁠ Follow the link in our bio to find out more and get yours.
Our 2021 Gift sets are out! 🎁⁠ ⁠ Give the gift of nourished, healthy-looking skin in a luxurious handmade wooden box, made to last. ⁠ ⁠ By using oak, cherry and sapele offcuts, we live by the ethos we promote: reuse whenever possible. ⁠ ⁠ Choose one of our ready-made Face or Body sets or build your own with your favourite products.⁠ ⁠ Treat Someone Special - or yourself 😉⁠ ⁠ Follow the link in our bio to find out more.
Our 2021 Gift sets are out! 🎁⁠ ⁠ Give the gift of nourished, healthy-looking skin in a luxurious handmade wooden box, made to last. ⁠ ⁠ By using oak, cherry and sapele offcuts, we live by the ethos we promote: reuse whenever possible. ⁠ ⁠ Choose one of our ready-made Face or Body sets or build your own with your favourite products.⁠ ⁠ Treat Someone Special - or yourself 😉⁠ ⁠ Follow the link in our bio to find out more.
Our Triple Algae Glow Restoring Oil has won Silver at the Pure Beauty Awards London 2021 for Best New Sustainable Skin & Body Product!⁠ ⁠ We're absolutely thrilled and grateful for this recognition and we want to celebrate by giving you the chance to try this amazing product with a 20% discount - valid only till this Sunday and while stock lasts!⁠ ⁠ It's housed in our unique, multi-use FibrePod, it absorbs super fast and contains three sustainable, replenishing algae plus potent active ingredients to brighten a tired, dulled complexion. ⁠ ⁠⁠ Just go to https://www.whitfords.co.uk/silver or follow the link in our bio. ⁠
Our Triple Algae Glow Restoring Oil has won Silver at the Pure Beauty Awards London 2021 for Best New Sustainable Skin & Body Product!⁠ ⁠ We're absolutely thrilled and grateful for this recognition and we want to celebrate by giving you the chance to try this amazing product with a 20% discount - valid only till this Sunday and while stock lasts!⁠ ⁠ It's housed in our unique, multi-use FibrePod, it absorbs super fast and contains three sustainable, replenishing algae plus potent active ingredients to brighten a tired, dulled complexion. ⁠ ⁠⁠ Just go to https://www.whitfords.co.uk/silver or follow the link in our bio. ⁠
Everything You Need to Know About Combination Skin (and How to Care for It)⁠ ⁠ Did you know that combination is the most common skin type?⁠ ⁠ And did you know that men and those taking testosterone are more likely to have combination skin that has more oily areas?⁠ ⁠ Let’s take a look at what combination skin is, how you can tell if you have this skin type, and the best way to take care of your skin.⁠ ⁠ Follow the link in our bio to read our latest post.
Everything You Need to Know About Combination Skin (and How to Care for It)⁠ ⁠ Did you know that combination is the most common skin type?⁠ ⁠ And did you know that men and those taking testosterone are more likely to have combination skin that has more oily areas?⁠ ⁠ Let’s take a look at what combination skin is, how you can tell if you have this skin type, and the best way to take care of your skin.⁠ ⁠ Follow the link in our bio to read our latest post.
Ingredient Focus. Punica Granatum (Pomegranate) Extract. ⁠ ⁠ Pomegranate is highly useful for entrapping moisture. When isolated, the higher weight carbohydrates of pomegranate create a film on the skin’s surface. ⁠ ⁠ This film layer acts as a barrier enhancement where hydrating spheres can hold moisture at the surface level allowing for a noticeable lifting effect with increased suppleness and optimised skin barrier functions. ⁠ ⁠ You can find this wonderful ingredient in our Fruits & Seeds Eye Cream.⁠ ⁠ Follow link in bio to find out more.
Ingredient Focus. Punica Granatum (Pomegranate) Extract. ⁠ ⁠ Pomegranate is highly useful for entrapping moisture. When isolated, the higher weight carbohydrates of pomegranate create a film on the skin’s surface. ⁠ ⁠ This film layer acts as a barrier enhancement where hydrating spheres can hold moisture at the surface level allowing for a noticeable lifting effect with increased suppleness and optimised skin barrier functions. ⁠ ⁠ You can find this wonderful ingredient in our Fruits & Seeds Eye Cream.⁠ ⁠ Follow link in bio to find out more.
The design and function of the buildings around us, both public and private, define how we live our lives. They not only protect us from the elements but give us a sense of place, act as markers of our history, and help shape our cultural identity.⁠ ⁠ As the climate crisis deepens, the urgent need to find more sustainable solutions is as vital in our buildings as in the rest of our lives. ⁠ ⁠ From self-healing concrete and hemp to bricks made of mushrooms and even urine, explore with us the latest innovations in sustainable building materials.⁠ ⁠ Follow the link in our bio to read our latest post.
The design and function of the buildings around us, both public and private, define how we live our lives. They not only protect us from the elements but give us a sense of place, act as markers of our history, and help shape our cultural identity.⁠ ⁠ As the climate crisis deepens, the urgent need to find more sustainable solutions is as vital in our buildings as in the rest of our lives. ⁠ ⁠ From self-healing concrete and hemp to bricks made of mushrooms and even urine, explore with us the latest innovations in sustainable building materials.⁠ ⁠ Follow the link in our bio to read our latest post.
Ingredient Focus: Bakuchiol. You might or might not know this but retinol (Vitamin A) is a highly effective cosmetic ingredient with undeniable benefits. Its efficacy has been demonstrated by many experimental and clinical trials. It addresses major skincare issues such as wrinkles, UV damage and even acne. The problem with retinol is that it can cause irritation, skin sensitisation, redness and increased skin sensitivity to sunlight (that’s why it cannot be applied during the day). If used incorrectly, it can cause scaling, dryness and itching. ⁠ ⁠ Bakuchiol, from the seeds of the Psoralea corylifolia – or Babchi seeds - has been used in Asia for more than 100 years to treat skin conditions so it’s not new but new research has now put it in the spotlight as the first plant-based alternative to retinol, with amazing comparable results. The huge difference is that bakuchiol does not cause irritation, burning, stinging or tingling and can be applied both during the day and at night.⁠ ⁠ The Bakuchiol we use at Whitfords is a concentrated active ingredient that can be used up to 1%, not to be confused with the whole oil which is also available on the market as bakuchi (or babchi) seed oil.⁠ ⁠ You can find this amazing ingredient in our new Triple Algae Glow Restoring Oil.⁠ ⁠ Follow link in bio to find out more.
Ingredient Focus: Bakuchiol. You might or might not know this but retinol (Vitamin A) is a highly effective cosmetic ingredient with undeniable benefits. Its efficacy has been demonstrated by many experimental and clinical trials. It addresses major skincare issues such as wrinkles, UV damage and even acne. The problem with retinol is that it can cause irritation, skin sensitisation, redness and increased skin sensitivity to sunlight (that’s why it cannot be applied during the day). If used incorrectly, it can cause scaling, dryness and itching. ⁠ ⁠ Bakuchiol, from the seeds of the Psoralea corylifolia – or Babchi seeds - has been used in Asia for more than 100 years to treat skin conditions so it’s not new but new research has now put it in the spotlight as the first plant-based alternative to retinol, with amazing comparable results. The huge difference is that bakuchiol does not cause irritation, burning, stinging or tingling and can be applied both during the day and at night.⁠ ⁠ The Bakuchiol we use at Whitfords is a concentrated active ingredient that can be used up to 1%, not to be confused with the whole oil which is also available on the market as bakuchi (or babchi) seed oil.⁠ ⁠ You can find this amazing ingredient in our new Triple Algae Glow Restoring Oil.⁠ ⁠ Follow link in bio to find out more.
We’re beyond excited! And we need your help.⁠ ⁠ Our new Triple Algae Glow Restoring Oil has been shortlisted for the Pure Beauty Awards London 2021 in the Best New Sustainable Skin & Body Product category! 🍾 🌿 🥳⁠ ⁠ You can help us win by clicking on the link in our bio and voting for us! ⁠ Your vote will not only help our small, independent business but also encourage change for a more responsible, transparent and accountable beauty industry. ⁠
We’re beyond excited! And we need your help.⁠ ⁠ Our new Triple Algae Glow Restoring Oil has been shortlisted for the Pure Beauty Awards London 2021 in the Best New Sustainable Skin & Body Product category! 🍾 🌿 🥳⁠ ⁠ You can help us win by clicking on the link in our bio and voting for us! ⁠ Your vote will not only help our small, independent business but also encourage change for a more responsible, transparent and accountable beauty industry. ⁠