We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

We are a family business manufacturing plastic-free skincare in-house, on-demand and in small batches in our South East London studio. This means you will always get products that are as fresh as they can be, avoiding unnecessary waste.

100% Plastic-Free Packaging

Our packaging is 100% plastic-free. You won’t find a small plastic cap, insert, label, lid or dropper. When we say no plastic, we mean it. Our aluminium containers are reusable and endlessly recyclable.

Vegan Friendly & Cruelty-Free

All our ingredients are vegan-friendly and we are proud to be approved as cruelty-free under the Leaping Bunny Programme, the best global cruelty-free assurance.

We are different

100% plastic-free botanical skincare, driven by efficacy and sustainability.

100% Petroleum-free

Petroleum is not renewable, therefore not sustainable. This includes mineral oil, PEGs (polyethylene glycols), SLS/SLES (sodium lauryl sulfate / sodium laureth sulfate) and parabens. Thousands of plant-derived cosmetic ingredients exist, and there is absolutely no good reason to incorporate petroleum into our skincare routines. 

One Product, One Tree

As a way to give back and help reduce the amount of carbon out there, we have partnered with One Tree Planted. For every product we sell, we will plant one tree with them. This tangible act will have lasting effect beyond your product and hopefully beyond all of us!

Transparent

No exaggerations, distorted information, convenient omissions, concealed facts, baffling marketing gibberish or superstition. We pledge to always tell it like it is.

Gender-neutral Skincare

Our products have been formulated to be highly effective in humans, regardless of gender. You can decide how much, how little or how often, depending on your own specific needs. 

As seen in...

As seen in...

From our Instagram feed:

At Whitfords, we don't use synthetic fragrances.⁠ We only use very low percentages of certified organic essential oils from plants and then mainly on body products.⁠ ⁠ This is a tough and complex topic because we love an indulgent scent and we do know that the first thing most people do when opening a jar of skincare is smell it! Our sense of smell is so powerful and smells have the wonderful ability to affect our mood and emotions and trigger memories. The history of fragrance is as old as human history!⁠ ⁠ However, we also know that skin can sometimes be aggravated by products containing certain synthetic fragrances and even sometimes certain essential oils, triggering allergic reactions or skin irritation.⁠ ⁠ Generally, adding a scent to a skincare product is done either by using essential oils from plants or by using synthetic fragrances. With the latter, you’ll never know what’s in there because their formulas are trade secrets: so when you see “Perfume”, “Parfum” or “Fragrance” on the ingredients list, unless there is a disclaimer underneath, e.g. “Naturally occurring from essential oils”, it means we are dealing with a trade secret and there is no way of knowing what its constituents are, hence we cannot anticipate if it might trigger an allergy or skin sensitisation. This is not in-line with our transparency ethos. [...] (post continues in comments. See below) ⤵️
At Whitfords, we don't use synthetic fragrances.⁠ We only use very low percentages of certified organic essential oils from plants and then mainly on body products.⁠ ⁠ This is a tough and complex topic because we love an indulgent scent and we do know that the first thing most people do when opening a jar of skincare is smell it! Our sense of smell is so powerful and smells have the wonderful ability to affect our mood and emotions and trigger memories. The history of fragrance is as old as human history!⁠ ⁠ However, we also know that skin can sometimes be aggravated by products containing certain synthetic fragrances and even sometimes certain essential oils, triggering allergic reactions or skin irritation.⁠ ⁠ Generally, adding a scent to a skincare product is done either by using essential oils from plants or by using synthetic fragrances. With the latter, you’ll never know what’s in there because their formulas are trade secrets: so when you see “Perfume”, “Parfum” or “Fragrance” on the ingredients list, unless there is a disclaimer underneath, e.g. “Naturally occurring from essential oils”, it means we are dealing with a trade secret and there is no way of knowing what its constituents are, hence we cannot anticipate if it might trigger an allergy or skin sensitisation. This is not in-line with our transparency ethos. [...] (post continues in comments. See below) ⤵️
Ingredient focus. ⁠ ⁠ Cupuaçu butter (pronounced
Ingredient focus. ⁠ ⁠ Cupuaçu butter (pronounced "cupuazú") is obtained by pressing the seeds of the Theobroma grandiflorum tree, a cousin of the cacao tree found in Northern Brazil, Peru, Colombia and Ecuador. Each fruit yields 30-50 seeds which have a high fat content (24%) and are also high in polyphenols (antioxidants). ⁠ ⁠ Cupuaçu butter is considered a plant-based alternative to lanolin (the wax secreted by the sebaceous glands of wool-bearing animals) due to its ability to absorb water - a study showed that 1 kg of cupuaçu butter could absorb 4.4 kg of water under stirring! This means that it acts as a skin hydrator and plumper, penetrating fast and helping retain moisture.⁠ ⁠ We absolutely love the scent of this butter so it's always a real treat to start manufacturing a new batch of our Arnica & Cupuaçu Body Moisturiser because the studio smells so lovely all day! ⁠
We use pure cork sheet of the finest quality inside the lids of our 16-Oil Replenisher to make sure the bottles don't leak. ⁠ ⁠ What we usually think is pure cork sheet, is actually an agglomerate or composite material made from cork granules glued together with a polyurethane binder which is not petroleum-free (take a look at the pictures on this post to learn how to spot pure cork).⁠ ⁠ Cork is the outer bark of the cork oak tree or Quercus (oak) suber (cork). The tree is left untouched for its first 20 years or until it obtains a diameter of 70cm and only then it's ready for extraction. Cork harvesting is a highly skilled job and one of the best paid agricultural jobs. The process doesn't cause any harm to the tree and once finished it will then be left to grow its new bark back, making every tree a renewable source of raw material.⁠ ⁠ This natural material is excellent for gaskets because of its compressibility and recovery characteristics. We purchase our cork sheets directly from Portugal, the biggest cork producer in the world.⁠ ⁠ None of this will make any difference to your skin but when you choose Whitfords, you choose petroleum-free products, and we go to great lengths to ensure this so we like boasting about it!⁠ ⁠ You are now an authority on cork. Feel free to pass on your learnings! :)
We use pure cork sheet of the finest quality inside the lids of our 16-Oil Replenisher to make sure the bottles don't leak. ⁠ ⁠ What we usually think is pure cork sheet, is actually an agglomerate or composite material made from cork granules glued together with a polyurethane binder which is not petroleum-free (take a look at the pictures on this post to learn how to spot pure cork).⁠ ⁠ Cork is the outer bark of the cork oak tree or Quercus (oak) suber (cork). The tree is left untouched for its first 20 years or until it obtains a diameter of 70cm and only then it's ready for extraction. Cork harvesting is a highly skilled job and one of the best paid agricultural jobs. The process doesn't cause any harm to the tree and once finished it will then be left to grow its new bark back, making every tree a renewable source of raw material.⁠ ⁠ This natural material is excellent for gaskets because of its compressibility and recovery characteristics. We purchase our cork sheets directly from Portugal, the biggest cork producer in the world.⁠ ⁠ None of this will make any difference to your skin but when you choose Whitfords, you choose petroleum-free products, and we go to great lengths to ensure this so we like boasting about it!⁠ ⁠ You are now an authority on cork. Feel free to pass on your learnings! 🙂
Ingredient Focus: Sodium Hyaluronate⁠ ⁠ Sodium Hyaluronate is a water-soluble form of hyaluronic acid, a polysaccharide that occurs naturally in our body. It has an incredible ability to bind and retain water molecules (1,000 its weight!) and it’s involved in tissue regeneration and inflammation response but it degrades with age, pollution and sun exposure. As a result, we experience dryness and loss of firmness. ⁠ ⁠ The good news is that we can help our skin retain and maintain elasticity, tone and moisture by applying daily Whitfords Hemp & Algae Face Cream with sodium hyaluronate! We've also included this incredible ingredient in our Fruits & Seeds Eye Cream's formula.⁠ ⁠ It’s very important to highlight that sodium hyaluronate can be produced synthetically or obtained either from animals (from rooster combs and cows' eyes!) or from plants. ⁠ ⁠ The one we use at Whitfords is plant-derived and obtained by a bacteria-based biofermentation process.
Ingredient Focus: Sodium Hyaluronate⁠ ⁠ Sodium Hyaluronate is a water-soluble form of hyaluronic acid, a polysaccharide that occurs naturally in our body. It has an incredible ability to bind and retain water molecules (1,000 its weight!) and it’s involved in tissue regeneration and inflammation response but it degrades with age, pollution and sun exposure. As a result, we experience dryness and loss of firmness. ⁠ ⁠ The good news is that we can help our skin retain and maintain elasticity, tone and moisture by applying daily Whitfords Hemp & Algae Face Cream with sodium hyaluronate! We've also included this incredible ingredient in our Fruits & Seeds Eye Cream's formula.⁠ ⁠ It’s very important to highlight that sodium hyaluronate can be produced synthetically or obtained either from animals (from rooster combs and cows' eyes!) or from plants. ⁠ ⁠ The one we use at Whitfords is plant-derived and obtained by a bacteria-based biofermentation process.
We're very excited to announce that our Fruit AHAs Exfoliating Mask has just won The Green Parent Natural Beauty Silver Award 2020 in the best Skincare Facial Scrub/Exfoliator category!⁠ 🏆 🥳⁠
We're very excited to announce that our Fruit AHAs Exfoliating Mask has just won The Green Parent Natural Beauty Silver Award 2020 in the best Skincare Facial Scrub/Exfoliator category!⁠ 🏆 🥳⁠
Ingredient Focus: Arnica flower extract. ⁠ ⁠ Arnica Montana is a herbaceous perennial with yellow-orangish flowers that grows in the mountains of Europe and Siberia. It has been extensively used in European folk medicine for the treatment of a wide range of conditions such as wounds, muscle aches, rheumatic pain and inflammation and it's listed in the European Pharmacopoeia as a treatment for swelling and skin bruising. ⁠ ⁠ We use arnica flower extract in our new Arnica & Cupuacu Body Moisturiser to soothe & condition the skin and help reduce irritation and redness.⁠ ⁠ To find out more about our ingredients and products, head to the link in our bio.
Ingredient Focus: Arnica flower extract. ⁠ ⁠ Arnica Montana is a herbaceous perennial with yellow-orangish flowers that grows in the mountains of Europe and Siberia. It has been extensively used in European folk medicine for the treatment of a wide range of conditions such as wounds, muscle aches, rheumatic pain and inflammation and it's listed in the European Pharmacopoeia as a treatment for swelling and skin bruising. ⁠ ⁠ We use arnica flower extract in our new Arnica & Cupuacu Body Moisturiser to soothe & condition the skin and help reduce irritation and redness.⁠ ⁠ To find out more about our ingredients and products, head to the link in our bio.